3 why this kolaveri di

I was at my wits' end. The campaign was carefully designed to avoid sounding like a sales pitch. Some radio and TV channels got exclusive rights to use the song for two days. Noting the interest, news channels began discussing Kolaveri. By the time minister Sharad Pawar was publicly slapped by a young man on November 24, Kolaveri's meaning had become known and promptly many riposted: 'Why this kolaveri? Latest Must Read Markets.

Economy Corporate Markets. Infra Pharma Real Estate. Stocks Auto World. Education Jobs Lifestyle. For reprint rights: Syndications Today. Whatever the medium, the content has to be such. The TV commercials that get everyone talking, are they not 'viral'? Anything can go viral, even an e-mailer.

The idea is the key. Virals are not born, they are made. The idea has to grab you. One of our very successful virals has been Adultdost for Tata Sky an e-mailer.

The three main qualities needed to go viral are: 1. The Content: The idea and the execution are critical. At times, something unexpected too has the potential to spread. Kolaveri, incidentally, was one such piece of content, completely unexpected but it still connected.

The Impetus: It is provided either via advertising or by piggybacking on a popular social media person's feed. This need not be a celebrity but any "popular" social media individual whose views are followed by many. Such people introduce the content to a larger audience.

The result is an accelerated start of a spread. That is the power of digital media. The Participation: Consumer participation is what makes content stay fresh. Consumers create their own versions, upload and share.

Add Comment. Remix BPM. Cheeeek that out dude. Lead RIFFs:. Bad selection. Save Cancel. Really delete this comment? Yes No. Why This Kolaveri Di? The Soup of Love. Why This Kolaveri Di - 3. Why this Kolaveri Di - 3 From "3".