Why advertise on twitter

Twitter Promote Mode also runs a Promoted Account campaign. Think of this feature as Twitter helping you with your Twitter ads. Just log into your Twitter account, then head to ads. This gives you access to Twitter Ads Manager and its many features, like tracking your advertising campaigns and analyzing metrics. Decide what you want to achieve with your Twitter ads. You can choose from the following objectives :.

For this example, we will be walking through a campaign to increase followers and build an audience for your account. Here, name your campaign, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later. But as you get more comfortable with Twitter ads, split up your campaign into categories to target different audiences, use different creative, or test different budgets and timing.

If you choose automatic bidding, Twitter will set your bid to get the best results at the lowest price based on your budget. Define your audience by gender, age, location, language and technology. With location targeting, you can get as specific as a particular metro area or even postal code. Or you can be broad and target a whole country. The technology component allows you to target by device, carrier or OS version. To help guide you, the interface provides an estimated audience size summary that changes as you add more targeting options to your campaign.

You can also choose to upload your own list of people such as your email list , or choose to target people who are similar to your follower base. Try Twitter Quick Promote. Now that you know how to set up a Twitter advertising campaign, here are some tips to make sure your Twitter marketing campaign gets results.

So, make it obvious what your business is all about through the imagery or video you include, and the copy you write.

Since users may click from your ad through to your Twitter profile, make sure that your Twitter bio and profile are in great shape. Users scroll through Twitter quickly, so make sure your ad gets to the point — fast. The brand used only two words, an emoji and a branded video to tease the campaign release:. Combining paid ads with a well-thought-out plan of engagement for organic feedback will give you a great starting point for building brand awareness and harnessing all that Twitter has to offer.

Back to Blog. Don't forget to check out our resources section! No topic except maybe politics is as divisive as Twitter. Following the Trends While every social media platform puts a lot of effort into following trends these days, Twitter was trending before it was trendy. Instant Engagement Twitter is designed for engagement. Showcase Your Personality The most effective advertising on social media gives followers something to rally around, which most of the time means posts and campaigns that showcase a lot of personality.

Getting Started on Twitter You can see that there are some definite benefits to Twitter advertising. On Facebook, you can't target by keywords. Facebook only offers topic targeting. What's the difference? Well, on Facebook I can only go after people who are interested in AdWords as a topic.

On Twitter, I can get much more precise. I could target ppcchat — a popular hashtag for marketers to talk about all things PPC. Facebook has an exhaustive list of tens of thousands of topics. But as great as it is, Facebook doesn't have a category for something as granular as ppcchat.

It got 40, paid impressions plus nearly 15, organic impressions! And something funny happened. Odds are you want see something like that happen as a result of advertising on Facebook.

This shows just how amazingly powerful Twitter advertising can be. Instead of tweeting to everybody, you can only target people who are engaged with that topic. Tweet engager targeting is another way to reach an audience in a remarkably targeted way. With this form of advertising, you remarket to people who recently saw or engaged with your tweet. This is a real hidden gem of Twitter advertising. Rather than going for everybody on Twitter in a non-targeted way, you can target not only the people who saw your promoted tweet, but those people who actually engaged with it.

Targeted people who engaged with your tweets is Twitter's version a laser-guided missile for finding the 1 percent of your most engaged users.

Amazing stuff here! Facebook doesn't have anything comparable to this. The closest thing I can think of is Facebook's great "hidden" invite button that lets you invite people who engaged with your posts to like your page. Plus, there are huge advantages in Twitter's system for having high engagement rates.

Did you know you can target every Twitter user who follows specific accounts with your Twitter ads?